As many of you step up as changemakers, it's important to understand some of the psychology behind convincing others to adopt your beliefs and actions. Three useful words to remember are COST, CARE, and CONVENIENCE. Does your initiative save a person money? Does it save them time or energy? Or do they already care about the principles of an initiative? Typically at least two of these must be met in order for a person to consider changing their beliefs or actions. Framing your arguments with the needs of your target in mind can make a huge difference. This is why, for instance, offering food at an educational event can increase attendance. The food provides convenience and saves a person money. On top of already caring about the cause, the person's needs are met.
Read the free activist guide, Surviving Climate Change and Other Disasters for more tips like these.
Hi! My name is Sage Liskey, the founder of the Rad Cat Press. I grew up seeing a lot of the disturbing, toxic, and unhealthy sides of American culture, and decided I wanted to do something to change it. Since 2010 I have been writing books and zines (booklets) focused around uplifting lives and reimagining society, with a primary focus in mental health and empowerment. I believe a better world is possible, so I hope you feel inspired and a little more fulfilled from what you find here. Read on about my mission.
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